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Sustainability

Business is great now, but I worry about the future

“It’s been tough in recent years but we survived and things are now going well. We will continue to encounter bumps in the road but are now more resilient to overcome them.”

“What should I be doing to make sure that the better results we are achieving now can be maintained and don’t fall away with the next market downturn?”

”I sometimes feel that running my business is like flying a glider – when the market warms we can ride the thermals of demand and fly high – but when it cools we come back down with a bump. We kid ourselves that we’ve got a good engine!”

 

The issue

Although the UK economy has improved, you continue to control your business with rigour – reluctant to add to headcount or buy that new machinery. Until recently only cash and cost control were high up your agenda, growth and investment have been shelved.

There is now the temptation to take the higher returns and carry on as before. But is the business in the best shape for the future? With reduced investment is the condition of your customer base, your products and services, your workforce and management team all making you fighting fit to deal with what’s over the horizon?

It’s the quality of profits, as opposed to the quantity, that affects the sustainability of your business performance for the years to come and increases resilience to the warming and cooling of market conditions. That’s how you build your own engine!

 

What you can do

  • Ensure you are balancing the need to get performance now with the progress you need to make in developing capability to handle the future
  • Be open to the view that quantity and quality of profits are both important
  • Be honest on areas where investment is required for the longer term future

 

How we can help

  • Help you assess the condition of the sustainability ‘drivers’ in your business
  • Challenge and guide your thinking
  • Have the tools and processes that help you build higher quality profits

 

Are you thinking what we’re thinking? Get in touch to start the conversation today.

For outcomes to change behaviour has to change and for behaviour to change belief has to change. We’ve gathered a collection of stories, anecdotes and striking expressions to help make the big points about lasting change. Who knows, they may even change your mind. Read more

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Thought starters

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About Haines Watts

Haines Watts are top 15 firm of chartered accountants supporting over 35,000 business owners across the UK
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Tell us what’s on your mind. We’re here to help. Get in touch to start the conversation.

Esher

Aissela
46 High Street Esher
Surrey
KT10 9QY

London

New Derwent House
69 – 73 Theobalds Road
London
WC1X 8TA

Our addresses

Esher

Aissela
46 High Street Esher
Surrey
KT10 9QY

Tel: 0208 549 5137

London

New Derwent House
69 – 73 Theobalds Road
London
WC1X 8TA

Tel: 0207 025 4650